February 09, 2012 09:00 ET
Company to Draw on Blum's Branding and Marketing Expertise
DEERFIELD, IL--(Marketwire - Feb 9, 2012) - Così, Inc. (NASDAQ: COSI), the fast casual restaurant company, and Brad Blum, owner of BLUM Growth Fund, today entered into an agreement for Blum to provide consulting services related to branding, product development, merchandising and marketing in a collaborative effort to maximize long-term shareholder value. This comes on the heels of Carin Stutz's appointment as the new President and CEO of Così, and is part of her aggressive plan to drive sales and profitability.
"We are pleased to have Brad join us as we accelerate our work already underway to build momentum and turn this strong brand into a profitable business," said Carin Stutz. "His broad knowledge and extensive experience in the restaurant industry, combined with his turnaround expertise and strong results in developing distinctive brands, will be invaluable as we execute our strategy to make Così a leading national fast casual brand."
In addition to founding BLUM Growth Fund and having consulted for other major restaurant companies, Mr. Blum previously served as chief executive of Olive Garden for eight years until 2003, and more recently served as chief executive officer at both Burger King and Romano's Macaroni Grill.